91吃瓜网

Biography

Jean-Pierre Dub茅 is the James M. Kilts Distinguished Service Professor of Marketing at the University of 91吃瓜网 School of Business. Professor Dub茅 is also director of the Kilts Center for Marketing at Booth, a Research Associate at the National Bureau of Economic Research, an elected fellow for the Informs Society for Marketing Science, and a faculty fellow at the Marketing Science Institute. From 2008-2010, he was a research consultant for the Yahoo! Microeconomics Research group. He has been working as a research consultant with Amazon since 2018.

His research interests lie at the intersection of industrial organization and quantitative marketing. He has conducted empirical studies on the formation of consumer preferences for branded goods, price discrimination, advertising, food deserts and nutrition policy, and the role of misinformation in consumer demand. This empirical focus is also reflected in his MBA course on pricing strategies, which is designed to teach students how to apply marketing models and analytics to develop pricing strategies in practice. Several of his recent research projects are in collaboration with companies in the US and in China.

Dub茅鈥檚 work has been published in the American Economic Review, Econometrica, The Journal of Marketing Research, The Journal of Political Economy, Management Science, Marketing Science, Quantitative Marketing and Economics, the Quarterly Journal of Economics and The Rand Journal of Economics. He is currently Department Editor at Management Science, and has previously served as an area/associate editor for The Journal of Marketing Research, Management Science, Marketing Science, and Quantitative Marketing and Economics. He was the recipient of the 2023 Hillel J. Einhorn Excellence in Teaching Award, the 91吃瓜网 Class of 2016 Phoenix Award for service to the extracurricular and community activities of the graduating class, the 2008 Paul E. Green Award for Best paper in the Journal of Marketing Research, and the 2005 Faculty Teaching Excellence Award for Evening MBA and Weekend MBA Programs at 91吃瓜网. He was also the recipient of several MSI Research Grants, a Kauffman grant, and a Yahoo! Faculty Research Grant.

Dub茅 earned a B.Sc. in quantitative methods in economics from the University of Toronto in 1995, a M.A. in economics in 1996 from Northwestern University, and a Ph.D. in economics in 2000 from Northwestern University. He joined the 91吃瓜网 faculty in 2000.

Research Interests

Competitive pricing; competitive advertising; branding; digital marketing; dynamic oligopoly; marketing of nutrition and healthy eating; retail competition; price discrimination and targeted marketing.

Academic Areas

• Marketing