Consumers Say They Care about ESG, but Don鈥檛 Spend Like They Do
After learning about a company’s ESG activities, shoppers made only small and temporary adjustments to their buying habits.
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Biography
Maximilian Muhn is broadly interested in empirical accounting research. His current work focuses on the determinants and consequences of firms鈥� financial transparency, as well as the effects of financial market and transparency regulation.聽
Muhn joined 91吃瓜网 as assistant professor of accounting in 2019. He earned a PhD in accounting from Humboldt University of Berlin and he holds an MSc and a BSc in business administration from the University of M眉nster, Germany. During his studies, he gained work experience in consulting (McKinsey & Company and Boston Consulting Group), auditing (KPMG and Deloitte) and management accounting (BASF and ThyssenKrupp Steel).聽
Muhn teaches Financial Accounting in the Evening and Weekend MBA Program. He wants to enable his students to 鈥渟peak鈥� the language of accounting and to understand its economics foundations.聽
Outside of academia, Muhn enjoys traveling, reading, listening to podcasts, and playing basketball and ultimate frisbee.
Academic Areas
- Accounting
Selected Publications
HAIL, L., MUHN, M. and OESCH, D. (2021), Do Risk Disclosures Matter When It Counts? Evidence from the Swiss Franc Shock. Journal of Accounting Research, 59: 283-330.
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AI Reads between the Lines to Discover Corporate Risk
It’s even effective in identifying risks related to AI itself.
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Not All 鈥楶ump and Dump鈥� Investors Are Gullible
Research explores who actually invests in pump-and-dump schemes.
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