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In the CRO Program, leaders learn to build the revenue engines that will take their organizations to the next level of growth. You’ll explore robust, data-driven approaches to crafting go-to-market organization, optimizing customer lifetime value, developing your revenue operations (RevOps) strategy, and refining pricing models.

The program also builds leadership capabilities so that you can manage high-performing, cross-functional teams and effectively engage with senior executives, boards of directors, and investors. You'll emerge with sharpened strategic thinking and leadership expertise—positioning you for success in a CRO role today and opening doors to future opportunities.

Key program learning benefits

• Hone the hard and soft skills around building your sales organization and aligning your sales, marketing, and customer success functions to steer your organization toward sustainable revenue growth.
• Leverage data analytics for customer segmentation, estimating customer lifetime value, optimizing pricing, and implementing processes and controls for maximizing profitability at scale.
• Adopt innovative approaches to building, managing, and leading teams—particularly those that extend beyond the sales organization—fostering high performance in diverse and uncertain conditions.
• Lead within the executive team, influence boards and investors, and position yourself for impactful revenue-generating opportunities at the highest levels of leadership.

This program will benefit executives who are:

• Aspiring and seasoned CROs looking to deepen their expertise in go-to-market (GTM) strategies and revenue leadership.
• Sales and marketing VPs focused on strengthening their strategic acumen to drive sales performance and marketing impact.
• RevOps leaders seeking to align GTM strategies with operational excellence for sustainable growth.
• CMOs, demand generation leaders, and other marketing professionals who want to refine their approach to customer acquisition and revenue generation.
• Directors overseeing sales teams who want to enhance their analytical and leadership capabilities.
• C-suite executives and functional heads tasked with formulating and executing growth strategies for their organizations.

Please note that guest speakers and instructors are representative and subject to change.

Course 1: Customer Lifecycle Management 
Optimize customer journeys by analyzing lifecycle stages, identifying friction points, and leveraging data to augment customer lifetime value.

Course 2: Revenue Operations and Strategy 
Equip yourself with the frameworks to forecast, optimize processes, and align operations, unlocking scalable and predictable revenue growth.

Course 3: Pricing Strategy 
Unlock the power of strategic pricing to drive profitability, optimize decisions, and execute scalable solutions for diverse markets.

Course 4: Go-to-Market Organization Design Discover scalable go-to-market strategies and proven principles to optimize sales efficiency, adaptability, and growth across diverse industries and business stages.

Course 5: Leadership with Investors and Boards 
Develop the skills to navigate private equity dynamics, engage effectively with investors and boards, and chart a clear path for your career growth.

AI Mini Course: Applied AI for Chief Revenue Officers 
This continually updated mini-course equips CROs with the strategic and practical capabilities to evaluate and deploy AI in revenue-driving functions. Participants learn frameworks for assessing the true potential and limitations of AI—beyond hype, buzzwords, and vendor claims—so they can make informed decisions about AI initiatives and investments. It also emphasizes applied, hands-on learning, enabling CROs to translate AI capabilities into actionable workflows across their go-to-market organization. By the end, participants will be able to critically evaluate AI opportunities, design practical use cases, and accelerate AI adoption in ways that meaningfully impact pipeline, productivity, and growth.

Course 6: Predictive Analytics 
Harness data analytics to identify ideal customers, refine marketing strategies, and optimize revenue-generating activities across your enterprise.

Course 7: Leadership within the C-Suite 
Strengthen C-suite collaboration, communicate AI vision, and enhance leadership influence.

Flexible Learning for Your Schedule: Combine self-paced, asynchronous activities with live-online sessions to master concepts at your own pace while engaging with faculty and peers in real time.

In-Person Experience for Deeper Connection: Solidify your learning journey with an immersive in-person event, fostering further collaboration, networking, and meaningful connections.